Check out this Great Brush Cleaner It never occurred to me to ask questions about E.L.F.'s name. I just thought it was the makeup equivalent to Elf on a Shelf. As if E.L.F. products are related to a magical being that brings fantastic, budget-friendly makeup products into my life.
That explanation still makes sense.
But, ahhh....E.L.F. stands for eyes, lips, face. Of course! Makes much more sense!
I gave their brush cleaner a try simply because a) I needed a brush cleaner and b) it was inexpensive.
Turns out, this is a gem of a product. It's only $3 and it works beautifully.
You want to clean your makeup brushes because they get full of bacteria and generally become a hot mess if you ignore them. In the article "10 Terrifying Things Dirty Makeup Brushes Do to Your Face," author Mandie Williams breaks down the reasons you need to add "cleaning" to your makeup routine. Dirty brushes cause breakouts, can rip out your eyelashes (!), and are a catalyst to skin irritations.
E.L.F.'s Daily Brush Cleaner has anti-bacterial properties and can help extend the life of your brushes.
The product does have a slight scent that I find very enjoyable. But, if you are allergic / highly sensitive to fragrance you may want to do a test before you permanently add it to your makeup bag. At $3, though, it is worth a shot.
How about you? Do you clean your brushes? Do you find that it helps? Or, are you having trouble making it a part of your routine? Do tell!