We wanted to send a press kit that was creative and clever.
So, we sat down and thought of all of the things that we would like to receive in a press packet. Food was a big one. Info was the other.
We made a list of everything "pop" related.
When it came together we had:
Lisa had a great idea of creating a press folder on the inside lid of the box.
It says, "Things that Pop / Press Materials Inside / Pop Fashion (Your New Favorite Podcast)."
We put our official press release inside - it was tall enough that it was easy to see once the receiver opened the box.
We also placed a mini bio & attached our business cards using washi tape.
I loved creating these packages because it was like putting a party in a box! Even better? We got great responses.
Have you ever assembled or received a cool press kit? If so let me know! Leave links!