Forever 21

Forever 21 + DC + Shopping Tips It took me Forever, but I finally had a chance to go to the District's only Forever 21 store. (Or, as a dear friend likes to call it, "Forever 20 Dollars.")

I was pretty blown away by the size of the store and how much merchandise they managed to pack into the space. Here are a few tips if you are shopping at this location downtown:

1. Come with an extra dose of patience.

I went on a weekend and it was PACKED. For such a large store I was amazed on how many people I bumped into. The dressing rooms also had long lines. My guess is that it's normally pretty busy on Saturdays / Sundays so if you venture out during a weekend remember to take your time and just breathe. Enjoy it.

2. If you are short on time go in with a plan.

Need the perfect necklace for an outfit? Go in with intention. It's easy to get distracted by so much trendy / sparkly merchandise. Stay focused and get in and get out!



3. Know that the lighting is inconsistent.

The store can be a bit dark in some spots. It doesn't make for a horrible shopping experience - it just means you may want to carry an item you love into a place in the store where the lighting is brighter.

4. Think about how you want to spend your money.

The great thing about Forever 21 is that so many of the items are on-trend and have a reasonable price point. The wonderful thing about this particular store is that it has so much stuff. And the bad thing about this store is that it has so much stuff. It's easy to find aisles worth of fun items. But, keep in mind how long that shirt is going to hold together as well as stay in style. You may get 1 or 2 seasons worth of wear out of it, but that's it. Which is perfectly okay - it is knowledge that can inform your overall clothing budget / strategy.

5. Check out how they style the mannequins.

It's creative and can help give you ideas on how to put together outfits.

6. Make a day of it.

With H&M and Zara nearby it would be easy to make a morning or afternoon out of shopping for new pieces. Take a girlfriend along, grab a cup of coffee and see if you can find a great deal!

Have you found something wonderful at Forever 21 recently? Purchased a key item that tied your wardrobe together? Let me know!