Elle Magazine Creates a Music Video (And It’s Adorbs)
In an interesting “is this for reals” move, Elle Magazine just released a music video entitled “My Heelz.” The video was created in the Elle offices and stars junior editor Julia Vadnal (otherwise known as Julez in the video).
The thing is – it’s actually catchy. And funny. Not to mention it juxtaposes dancing (and some writhing) in the middle of a conference room and between cubicles. The adorable Julez actually has a descent voice and goes from overworked staffer to glampot throughout the course of the song.
Big kudos to Elle magazine for trying a new marketing tactic, not taking themselves too seriously, and putting out something that is silly but oh-so much fun.
Do you think other magazines will start to produce music videos if this goes viral?